British boxing promoter Eddie Hearn tells Business Insider how he resurrected the sport after “it died at the hands of ageing promoters.”
Hearn, who guides the career of British heavyweight champion Anthony Joshua, reveals his secrets on marketing and promoting fighters.
The 38-year-old, by far the most powerful figure in British boxing, also explains how he plans to conquer the American market.
In boxing, power is often associated with the kinetic energy in a person’s punch.
Heavyweight champion Anthony Joshua and super middleweight contender Callum Smith are regarded as two of the hardest hitters in Britain. They are backed by another kind of power in boxing.
The power to stage fights in front of 80,000 to 90,000 people in national stadiums. To thrash out deals with international broadcasters. And to successfully market those bouts to millions of fans around the world.
Eddie Hearn wields this influence. The group managing director of Matchroom Sport has only been involved in the fight game for a decade, but the 38-year-old is already one of its most prominent figures.
He helped more than double Matchroom’s revenues to £70.5 million ($92.8 million) last year, promoting the likes of 2012 Olympic gold medalist Joshua, Smith, and super middleweight world champion James DeGale.
In turn, he has made a number of his clients multi-millionaires. He has organised, marketed, and promoted some of the most memorable fights in British boxing history. And he has revitalised the sport in the UK.
It is safe to say he is the most powerful promoter in Britain but, speaking to Business Insider, he refuses to stop there. Hearn is now looking to conquer the rest of the world, starting with the US.
Hearn says boxing had “died” before his rise
Hearn has been involved in sports business since 2000, when he joined the family firm, Matchroom Sports, at 21 …read more
Source:: Businessinsider – Sports